20 men in Wales have completed specialist training through the Welsh Government's Sound campaign to help end violence against women and girls.
The programme equips men working with young people to challenge harmful behaviours and discuss positive masculinity.
Those who took part are now using what they have learnt to support young men and boys and promote respect, self-reflection and healthy relationships.
Sound aims to prevent violence against women and girls by encouraging men to learn about gender-based violence and healthy behaviours, and to have conversations with their peers.
The training was provided by the Welsh Government in partnership with White Ribbon, to 20 men who already work closely with young people.
Deputy First Minister and Cabinet Secretary for Social Justice and Equalities, Sioned Williams said: "We are committed to ending violence against women, domestic abuse and sexual violence in our society.
"Prevention is key and it must be part of a whole system response. That means working across government, services and communities to challenge harmful attitudes, promote respect and stop abuse from happening in the first place.
"Our Sound ambassadors are already making a real difference in their communities.
"Young men need positive role models who can lead honest conversations about respect, relationships and behaviour. This training gives ambassadors the skills and confidence to do exactly that."