Carousel Internet Publishing Ltd

Where Key Words Lead, Sales will Follow

Free posting of press releases, free web site appraisal, and free advertising for customers of our Core Services – a package that you will not find anywhere else in the online publishing arena.

Security guard

Carousel Internet Publishing Limited has three arms to its business:

Online publishing of web sites and e-newsletters

Established in 2006, Carousel Internet Publishing owns four business-to-business online publications.

With free access, free publication of news and free newsletter distribution, we offer professionals industry insight, new developments and inspiring ideas. Each day, news is added to our growing archive, creating a rich and valuable information resource.

ProSecurityZone
covers all aspects of the security industry including physical security, IT and surveillance. 

DefenseFile is for those involved in specifying and purchasing defence-related goods and services on land, and in the aerospace and marine sectors, covering manufacturing and services, personnel and backup equipment. 

ProHealthServiceZone is a global online news and product information resource aimed at Healthcare professionals. 

New Materials International, established in 1984 and operating online since 1996, is the world’s leading newsletter for technical and business professionals working in industries who are using developing and advanced materials and other leading edge manufacturing technologies.

Advertising opportunities in our publications are designed to be flexible and can be customised to suit the needs of any advertiser. They include a range of cost-effective packages and special rates.

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Carousel Core Services

For all of us, the most important marketing vehicle is our own web site. Maintaining a company web site successfully and getting results from search engines demands a range of skills, all of which are unlikely to be available in-house. Even if so, other demands on time often see content generation – the most important aspect of running any successful web site - slip down the marketing priority list.

Carousel will undertake a brief web site appraisal entirely free of charge. The appraisal will come with recommendations for improvements, focusing on content generation.

Using the in-house skills of our editors in technical writing, and IT staff in search engine optimisation and web site design, Carousel can manage any aspect of content generation. In addition to product pages, we will prepare and distribute press releases.


The unique Carousel PR Plus Package – the best value in the market


Uniquely, whatever you spend with us on core services (such as copywriting, content generation, SEO, Adwords Campaign Management), we also donate advertising to an equivalent value on our sites. At no extra charge! All you have to do is sign the cheque and speak to our advertising staff (tel: +44 (0)20 8333 6690) and select what is best for your needs.

Search Phrase Position Reports

We will work with you to establish the key words that your potential customers are using to find information on your web site and those of your competitors. Using regular and easy-to-understand tables and charts, our Search Phrase Position Reports report where searches for those keywords place you and your competitors in the search engine rankings. This vital management tool helps focus future content generation where it is most needed.

Google Adwords Campaigns

Carousel will operate and manage PPC (pay-per-click) Google Adwords Campaigns, to ensure that your message appears alongside other relevant content on the web and generates sales leads. Unusually, we do not charge set-up fees and recurring monthly management fees, which eat away at limited budgets.

Instead, we guarantee to deliver a fixed number of sales leads for an agreed price, and it is up to us to deliver your results and our profit margin. Typically, we will charge £750 for 500 sales leads, and most marketing managers would agree that any advertisement placed in any media would be regarded as excellent value if it delivered that many leads at £1.50 per lead.

Franchising of Carousel core technology to third party publishers


The technologies behind our own commercial sites are scalable and available to third party publishers wishing to operate their own online publishing and e-commerce ventures (such as web sites, e-mail newsletters and e-commerce ventures) under a franchise system.

Businesses utilising services from the Carousel are operated on a quasi-franchise system. In some cases, the Carousel will take a shareholding in the satellite business, representing some or all of its investment in the business. In other cases, Carousel merely charges a fee for the franchise. All businesses within the Carousel benefit from common standards of software development and other services.

For more information
Contact the Carousel Team on +44 (0)20 8333 6690 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it